When it comes to targeting homes impacted by extreme weather, focusing solely on hail damage might be leaving a significant opportunity on the table. While hail can undoubtedly wreak havoc on roofs, it's essential not to overlook the pervasive impact of wind damage. Statistics reveal that wind damage occurs a striking 2-3 times more frequently than hail, making it a critical factor to consider in any roofing marketing strategy. By harnessing software that identifies homes affected by wind, roofers can tap into a broader pool of potential leads, maximizing their outreach efforts and ensuring they don't miss out on valuable opportunities. In a competitive market, understanding the prevalence of wind damage and its significance in roofing repairs can be the key to staying ahead and capturing the attention of homeowners in need.
Sometimes homeowners aren't aware when high winds impact a roof so when Bella Construction launched a storm campaign informing homeowners in PA, they were able to educate and convert 58 leads in just one month!
Setting a cost-per-lead goal on your campaign assures your leads will provide a strong ROI, which is exactly what Dr. Roof did to turn 12,000 homeowners into a $45 cost-per-lead!
Being the first to market paid off for Freddy and Sons when a storm came through multiple markets and they were able to reach 25,000 homeowners and generated 42 leads!
By using our precise targeting tools, Rapid Roofing was able to identify homeowners that were most impacted by extreme weather than came through their market and generate contacts at $51 per lead.
Large storms mean large opportunities! Storm Warrior got their ads infront of 73,000 homewoners the instant high winds came through and generated 58 leads in just one month!
By using our precise targeting tools, Roofsmith Restoration was able to identify homeowners that were most impacted by high winds that came through their market and generate contacts at $82 per lead.
WHY CHOOSE PSAI
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
Victor Lupis
Owner of Dynasty Building Solutions
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Nish Patel
Vice President of DreamHome Remodeling, Inc.
"The results that I have received from sweepstakes campaigns has always been below an 8% marketing costs and more commonly under 4%. It keeps my call center busy at all times and it keeps lead flow into my CRM, giving us a full sales funnel when we need it. Anyone in the home services that experiences slow times can really benefit from a sweepstakes campaign."
Steve Little
Owner of Your Home Improvement Company
"What we are focused on is increasing our closing percentage. Predictive Sales can provide us more information so we are more prepared when going into an appointment and targeting customers that are more likely to convert into a customer. The profiles give us a better understanding of where they are at in the buying cycle and help us determine what different product lines can be presented to them to fulfill their needs."
Ross Cochran
Owner of Cochran Exteriors
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"The past projects portal is something that we utilize daily. It really helps us tremendously because we can showcase those past projects socially and share with clients in a nice format. It helps our clients understand that we are a legitimate business and proud of our work."
Molly Mortensen
Co-Owner of NMC Exteriors
"I was very pleased how quickly we got results from PSAI Weather. It gives the versatility to focus on the exact areas where you want to work to zoom in on the biggest opportunity first. For us it has been very effective."
Bryan Becker
Co-Owner of XL Contracting
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
Dave Homavand
Owner of Pacific Exteriors LLC
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