More Sales, Less Effort
Your completed projects can do more than prove the quality of your work. Across 183 client sites, contractors showcasing project images saw substantially more Google visibility and more new website visitors than those without project images.
The projects you have already completed can become valuable digital marketing assets. Our analysis found a clear difference between client sites showcasing project images and those that were not.
Clients with project images averaged 120% more Google appearances than clients with no project images—more than doubling their visibility.
The impact went beyond appearances. Clients showcasing project images also averaged 58% more new website visitors than clients without them.
Clients with just 1–5 project images averaged 68% more monthly Google appearances than the baseline for clients with none.
Every completed roof, siding installation, window project, remodel, or home improvement job is proof of what your company can do. Project Showcase helps turn that existing work into searchable website content designed to strengthen your local presence and give homeowners more reasons to choose you.
The analysis showed a meaningful progression in typical monthly Google appearances as clients showcased more project images.
Typical monthly Google appearances
Baseline
Typical monthly Google appearances
+68%
Typical monthly Google appearances
+95%
Typical monthly Google appearances
+189%
Typical monthly Google appearances compared with clients with 0 project images.
Most contractors already have hundreds of photos documenting their best work. The problem is that those photos often stay buried on phones, in folders, or in social media posts that quickly disappear from view.
Project Showcase gives that work a permanent home on your website, turning completed projects into content that demonstrates experience, reinforces the areas you serve, and gives search engines more information about your business.
Project Showcase helps transform completed jobs into an expanding library of local proof—giving homeowners more ways to discover your company, see your experience, and take the next step.
Data based on typical results across 183 client sites after removing non-comparable verticals. Results vary by client.
