Influencer marketing works. That's why companies spend thousands—or even millions—of dollars paying people with large audiences to talk about their products. But for contractors, influencer marketing often feels out of reach. It's expensive.It's difficult to coordinate.
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After one of the most active wind weeks of the year, severe weather continues across much of the country this week, although the overall setup looks slightly less aggressive than the week before.
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There was a time when a yard sign was one of the most effective marketing tools a contractor could use. A project would get completed. The sign would go in the yard. Neighbors would drive by. And if the timing was right, a few of them might call.
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Paramount Home Solutions is a family-owned exterior remodeling company serving homeowners throughout Pennsylvania, New Jersey, and Delaware.
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For most contractors, a project ends the day the final payment is collected. The crew leaves. The yard sign comes down. The homeowner is happy. And everyone moves on to the next job. But what if that completed project wasn't the end of the sales process? What if it was actually the beginning?
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Homeowners are researching contractors differently than they did just a few years ago. Traditional advertising still plays an important role in building awareness, but when it comes time to choose a contractor, homeowners want proof.
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After several weeks of average to below-average activity, severe weather season appears ready to make up ground in a big way. According to this week's Extreme Weather Insights forecast, the second full week of June is shaping up to be one of the most active periods of the season so far.
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For decades, referrals followed a familiar pattern. A homeowner would ask a friend.A neighbor would recommend a contractor.A yard sign would sit in front of a recently completed project.And eventually, a phone call would happen. The fundamentals haven't changed. People still trust people.
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After one of the quietest weeks of the year, severe weather season is coming back to life. The final week of May delivered very little organized severe weather across the United States.
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For years, contractors have approached marketing with the same mindset: Pick a city.Run ads.Target everyone.Hope the right homeowners respond. But modern marketing doesn’t work that way anymore. The strongest conversion opportunities rarely exist across an entire market. They exist around proof.
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