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Why Homeowners Trust Real Projects More Than Advertising
Homeowners are researching contractors differently than they did just a few years ago. Traditional advertising still plays an important role in building awareness, but when it comes time to choose a contractor, homeowners want proof.
Severe Weather Activity Expands Nationwide as Peak Storm Season Accelerates
After several weeks of average to below-average activity, severe weather season appears ready to make up ground in a big way. According to this week's Extreme Weather Insights forecast, the second full week of June is shaping up to be one of the most active periods of the season so far.
The New Word-of-Mouth Is Digital
For decades, referrals followed a familiar pattern. A homeowner would ask a friend.A neighbor would recommend a contractor.A yard sign would sit in front of a recently completed project.And eventually, a phone call would happen. The fundamentals haven't changed. People still trust people.