Liberty Roofing was started by Alan's parents in 2003. Today, the company provides roofing, siding, windows and gutter services while continuing to expand its reach. As Liberty has grown, Predictive Sales AI has helped the team keep its marketing and technology moving with it.
Liberty Roofing began as a family-owned business and has continued growing into a broader home improvement company.
Roofing, siding, windows and gutters give Liberty multiple ways to serve homeowners throughout its market.
Marketing strategy, software, AI and industry expertise work together instead of standing still.
Search changes. AI changes. Technology changes. The strategies contractors use to reach homeowners cannot stay frozen in place.
Alan says one of the most valuable parts of working with PSAI is knowing that someone is continually evaluating those changes and helping Liberty decide how to respond.
— Alan Blanch, Liberty Roofing
Liberty's monthly strategy meetings give Alan and the PSAI team a regular opportunity to review performance, talk through new opportunities and determine where marketing should go next.
— Alan Blanch, Liberty Roofing
Generic marketing advice only goes so far. Roofing has its own seasonality, storm opportunities, customer journey and competitive landscape.
Alan values having a team that already understands those realities and can tailor recommendations specifically to Liberty Roofing.
— Alan Blanch, Liberty Roofing
Liberty doesn't need to adopt every new technology overnight. The value is having useful capabilities available to explore as the business and opportunity evolve.
Real-time weather data helps Liberty understand storm activity locally and when pursuing restoration opportunities in other markets.
Liberty can publish real completed projects and turn the work already being done into useful proof, local content and visibility.
PSAI continually evaluates emerging technology and looks for practical ways it can help Liberty market, communicate and operate more efficiently.
— Alan Blanch, Liberty Roofing
Liberty publishes completed projects on its website using real before-and-after imagery. PSAI technology helps turn those projects into richer content that search engines, AI platforms and homeowners can better understand.
Finished Liberty Roofing projects become real examples homeowners can explore online.
Each completed project gives Liberty another way to demonstrate experience in the communities it serves.
Project content can be enriched so emerging search and AI experiences have more context about Liberty's real work and service areas.
— Alan Blanch, Liberty Roofing
Running a roofing company already means managing sales, projects, crews, homeowners and growth.
PSAI's role is to keep watching what's changing, evaluate the opportunities and bring the most relevant ones back to Liberty.
— Alan Blanch, Liberty Roofing
Liberty has always been willing to provide honest feedback, ask questions and explore new ideas. Alan sees that open communication as an important part of why the relationship works.
For Alan, having more ideas and technology available than he can immediately adopt is a good problem to have. It means Liberty always has another opportunity to explore as the business grows.
— Alan Blanch, Liberty Roofing
Alan described Liberty expanding beyond its original corner of the market and reaching more of the city.
Alan is interested in practical AI tools that reduce the amount of work required from him and his team.
New tools and strategies give Liberty ways to remain relevant in an increasingly competitive digital market.
"I already had a relationship with PSAI through WeatherHub. That just seemed natural to continue and bring on more of their services."
Ryan Spencer
Owner of Sharp Construction
"What I would say to anybody who's looking to join with Predictive AI is your research should stop here."
Chase
Exterior Source
"I really have enjoyed working with you guys, and I'm happy to be in a position where I could maybe help you guys grow your business because you've done so much to help me grow mine."
Jeff Moeslein
President of Legacy Remodeling
"I have been overly impressed with the abilities of an A.I. tool to be able to learn and be manipulated in such a quick fashion to work so well with our demands and what our company needs"
Jaime Lee
Remarkable Installations
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Nish Patel
Vice President of DreamHome Remodeling, Inc.
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
Dave Homavand
Owner of Pacific Exteriors LLC
