PSAI Audience Manager expands every completed project beyond the homeowner's personal network by identifying relevant nearby homes that represent stronger marketing opportunities.
Your customer's personal network creates one referral audience. Audience Manager creates the second.
Instead of stopping with the people a homeowner already knows, PSAI uses the completed project as the center point for identifying relevant homes around the work you just finished.
Audience Manager turns a completed project into a more focused neighborhood audience in four simple steps.
Use the completed job as the geographic center point for the next opportunity.
Build a nearby audience around the exact area where your work is already visible.
Layer property intelligence, roof data, weather history, and other PSAI signals into the audience.
Use the real project and homeowner story to market directly to the surrounding audience.
Proximity is only the starting point. PSAI adds additional intelligence to help contractors focus on the homes that may represent stronger opportunities.
Add property-level context to the homes surrounding the project.
Build focused audiences around the exact neighborhoods where your team is working.
Use additional PSAI intelligence to help prioritize outreach.
The Ambassador Program combines the people your customer already knows with the neighborhood opportunity PSAI identifies around the completed project.
Activate direct referrals, social sharing, word of mouth, and the homeowner's existing network.
Explore the Program Guide →Expand beyond direct referrals by identifying relevant homes surrounding the work you just completed.
See How the Audience Gets Activated →See the complete workflow from customer advocacy through neighborhood marketing.
Explore the Program Guide →See how PSAI expands each completed project into a second referral audience.
You Are HereTurn real project proof, testimonials, and neighborhood relevance into campaigns.
Explore Project Marketing →