In the competitive world of roofing, where every dollar spent on marketing must pull its weight, most contractors still rely on outdated guesswork—blanketing entire zip codes and hoping the right homeowners bite. But there’s a better way. PSAI’s A.I. Audience Manager gives roofers a smarter, more strategic way to spend their marketing budget by helping them target the right homes with precision. The result? Less waste, more leads, and higher ROI.


Why Traditional Roofing Marketing Falls Short

Spray-and-pray marketing has been the industry standard for decades: pick a general area, send out a flyer or ad, and cross your fingers. But that approach often means spending money on homes that:

  • Don’t need a new roof

  • Can’t afford your services

  • Already worked with another contractor

It’s inefficient, expensive, and impossible to measure effectively.

Enter PSAI’s A.I. Audience Manager

PSAI’s Audience Manager flips the script by combining homeowner data, property insights, and A.I. algorithms to help you pinpoint which homes are most likely to need your services and convert into customers.

With our A.I. Audience Manager, you can:

  • Target by roof condition, age, and value

  • Filter homes by household income, ownership status, and more

  • Use Predictive Match Index (PMI) to focus only on high-quality leads

  • Align your ad budget with the highest-return opportunities

It’s no longer about marketing to everyone. It’s about marketing to the right ones.

Strategy Over Spend

A.I. Audience Manager allows you to set a strategy before you spend:

  • Want to boost retail leads? Filter for homes with older roofs in high-value neighborhoods.

  • Launching a storm campaign? Combine damage path data with homeowner insights to prioritize outreach.

  • Trying to upsell insurance claims? Focus on higher-income households with newer homes hit by recent storms.

You’re not just launching ads—you’re launching intentional campaigns that align with your goals and budget.

Better Leads. Bigger Jobs. Less Waste.

Contractors using A.I. Audience Manager report:

  • Lower cost-per-lead

  • Higher conversion rates

  • Bigger average job sizes

  • And more confidence in every marketing dollar spent

When you know who you’re targeting and why, your marketing becomes a growth engine—not a gamble.

Ready to Market Smarter?

Stop guessing. Start growing. Schedule a demo of PSAI’s Audience Manager and discover how smart targeting transforms your roofing business.