When it comes to storm marketing, there’s no shortage of opportunity—but the real question is how you capitalize on it. At PSAI, we offer two powerful options to help contractors turn extreme weather into booked jobs: our Pay-Per-Appointment (PPA) program and our Ads Manager platform.


Both are designed to help you reach homeowners impacted by hail or wind, but they work in very different ways. Here’s a breakdown to help you understand how they compare—and why the smartest contractors are using both.

Ads Manager: Social Outreach That Works


PSAI’s Ads Manager is our self-service platform built to launch highly targeted social media campaigns. Over the years, it’s driven consistent results for roofing contractors across the country—especially when used to connect with storm-impacted areas.

What makes it effective:

  • Precision targeting with storm overlays and homeowner data

  • Custom creative and messaging to match the local situation

  • Full control over your ad spend, targeting, and messaging

While the platform is proven to work, the best-performing campaigns are the ones that receive the most attention. That means dialing in your ad creative, refining your targeting, and closely managing your leads. For companies with marketing resources or agency support, this can be a lead-generating powerhouse—but the results depend heavily on execution.

💡 Note: Cost per lead and set rate are influenced by how well your campaigns are structured and how quickly and effectively your team responds to inbound leads.

Pay-Per-Appointment: Skip the Setup—Get the Appointments


If Ads Manager is a powerful engine, the Pay-Per-Appointment program is a turnkey solution. We take care of everything—from identifying high-opportunity homes to running the outreach, nurturing the leads, and booking the appointment.

You only pay when we book the appointment. That means no ad spend, no lead follow-up, and no managing creatives or messaging. You get pre-qualified homeowners on your calendar, ready to talk.

What makes it stand out:

  • No marketing lift required on your end

  • Storm-targeted outreach across multiple channels: social, email, text, and call

  • Only pay when an appointment is booked—zero risk, all results

  • Ideal for busy or growing contractors who can’t afford to chase leads

Think of it as skipping the line and jumping straight to the revenue.

Better Together: How the Two Programs Compliment Each Other

Here’s where it gets really powerful—these aren’t either/or solutions. Many of our top-performing contractors run both.

Social outreach through Ads Manager builds trust, awareness, and interest—especially when you’re hitting a new market. That engagement helps warm up your audience and make them more receptive to other touchpoints like texts or phone calls. As a result, your Pay-Per-Appointment outreach becomes even more effective.

And vice versa—once someone has booked through our PPA program, you can continue nurturing that relationship through retargeting and brand campaigns on social.

Conclusion: Choose Your Path—or Combine Them for More

Whether you want full control with our Ads Manager or want to outsource everything with Pay-Per-Appointment, PSAI offers the tools to help you win more storm jobs with less waste.

✅ Ads Manager – Best for teams with marketing resources and a desire to scale
✅ Pay-Per-Appointment – Best for fast results with no internal lift
✅ Together – Best for long-term success and market dominance

Want to learn more about which approach is right for your business? Schedule a demo today and let’s talk storm strategy.