The Problem with the Old Way

For years, marketers relied on lookalike audiences—a surface-level approach that guessed who might convert based on shared traits like age, income, or interests. While useful in theory, it relied on assumptions, not intent. These audiences often bloated ad budgets with low-quality impressions, weak engagement, and generic targeting.

The result: wasted spend and missed opportunities.

The Predictive Sales AI Breakthrough

Our Intent-Based AI Audiences replace assumptions with precision. Using verified homeowner demographics, property-level data, and industry-specific algorithms, the platform identifies who is most likely to buy based on real-world behavior, not lookalike modeling.

This system taps into:

  • Homeowner status and age of home to signal remodel or repair likelihood.
  • Roof size, material, and condition for contractors targeting exterior upgrades.
  • Equity and loan data to determine financing potential.
  • Neighborhood activity and weather impact zones to identify timing triggers.

Every audience is built from actual intent signals—real properties, real homes, real people ready to act.

Data-Driven Targeting > Guesswork

Unlike lookalikes that extrapolate from limited data, Predictive Sales AI’s model blends billions of property attributes with proprietary contractor performance data to find the highest-value homeowners for each campaign.

Traditional Lookalike Audiences

  • Based on social platform data only
  • Limited visibility into why users are targeted
  • Indirect assumptions about interest
  • High overlap, low precision

Intent-Based Audiences

  • Built on verified property intelligence
  • Targeting derived from real home conditions and ownership patterns
  • Dynamic updates as market and weather data change
  • Full transparency into targeting inputs and logic

Results That Matter

Predictive Sales AI clients are seeing:

  • Lower cost per lead by cutting wasted impressions
  • Higher appointment rates through verified homeowner contact matching
  • Improved ROI across Meta, Google, and display channels by syncing intent audiences with campaign automation

The system continuously learns from campaign outcomes, refining audience segments in real time for smarter, faster results.

The Future of Targeting Is Predictive

Lookalike targeting was a shortcut. Intent-based targeting is strategy.
By combining homeowner intelligence, property data, and predictive algorithms, Predictive Sales AI delivers precision audiences that act—because they’re built on fact, not similarity.

Stop guessing who might convert. Start predicting who will.