Social Media Strategist, Paid Media
At
Predictive Sales A.I., we are inspired by our customers every day and seek to
understand how we can better improve their lead generation needs. For our Social
Media Strategist role, we are looking for passionate, people-centric new team
members who find great pride in generating success and growth for their clients
via software adoption and coaching our clients on paid social media best
practices. This team member will have a keen eye for detail as both a subject
matter expert on PSAI and its full suite of tools as well as a digital
marketing consultant educating our clients on the best strategies to continue
driving their successes primarily within Facebook and other social media ad
campaigns. Similarly, this new team member will have a natural talent for
business development in helping us grow our client relationships and the
services that we provide for them. If helping clients to continue achieving
success is your passion, feel free to read on!
Responsibilities
As
PSAI’s Social Media Strategist, you will:
- Coach
our clients on executing paid social media (Facebook Ad) campaigns
including but not limited to account setup, strategy development, as well
as regularly meeting with clients to review results and recommend new
strategies as their needs evolve
- Assist
clients in architecting social media campaigns primarily with Facebook Ads
Manager and Facebook Business Manager to maximize client’s ROI with regard
to their ad budgets
- Become
a subject matter expert on our PSAI software solutions as well as help to
educate our clients on how to use PSAI to achieve optimal results
- Evaluate
key metrics and, in turn, implement strategies that will improve clients’
experiences with our software
- Work
hand-in-hand with cross-functional team members to improve overall client
performance
- Calculate
and report on our customer’s return on investment and other essential
KPI’s
- Work
on behalf of our clients to create mutually beneficial partnerships with other
online entities and businesses
- Act
as the champion of the PSAI platform by retaining client accounts as well as
upselling new opportunities and programs within Spectrum/ PSAI to our existing
clients.
Some
Characteristics That Define You
As
a Social Media Strategist at PSAI, you will wear many different hats in order
to properly manage our clients’ needs and grow their businesses. Here are just
a few different things that will define you:
- Organized. You will be
in charge of multiple different accounts and multiple different projects
and campaigns within those accounts. In order to yield the best results
for your clients, you need to keep those projects organized and manage
your time effectively.
- People
person. You
live to make your clients smile and understand how to handle them properly
when you don’t.
- Active
Listener. To talk the
talk is a prized skill, but so is listening. We want you to treat this position
like a consultative process, one in which our customers have a problem and we
have their answer. That means you must be able to sit back and listen to the
issues our clients are having in order to truly understand the products and
services that will solve them.
- Self-Starter. Taking initiative and finding new
solutions to complex problems is the name of the game here at PSAI. Utilizing
your self-starter/ strategic mindset will help you and your clients go far.
- Leader. You will be responsible for
leading your clients and their continued success through the tools we provide.
Similarly, you will help to guide your colleagues down a similar path to
success as well.
- Analytical. In order to solve problems and
build innovative new solutions for our clients, it is essential that you know
how to take an idea and analyze it from all of its angles.
Required
Skills and Experience
We’re
looking for Social Media Strategists who have:
- A
Bachelor’s Degree in marketing, business, or a related field
- At
least 2 years of professional Paid Social Media experience (Facebook Ads preferred)
- Prior
experience with Facebook Ads Manager and Facebook Business Manager
- Knowledge
and firsthand experience with the search marketing industry
- Experience
writing and testing paid social ad campaigns
- Exceptional
communication skills, both verbal and written
- Experience
in dealing directly with clients, ideally B2C clients
- Familiarity
and prior experience with Content Management Systems. Prior work with
Wordpress a big plus.
- Prior
project management experience preferred
- A
fundamental understanding of HTML and CSS a plus
Benefits
Being
the dynamite Social Media Strategist that you are, we understand that in order
to stay fresh all day you need a good work-life-play balance. To make sure
that’s possible this full-time position comes with a highly competitive salary
and unparalleled benefits including:
- Comprehensive
medical & dental insurance
- Retirement
planning & company matching
- Generous
PTO, including sick days & holidays
- A
state-of-the-art office environment
- Year-round
gym memberships
- Paid
continuing education
- Casual
dress code
- Flexible
scheduling
- Free-Lunch-Friday
- Company
sponsored parties and group activities outside of the office
Apply
for our Social Media Strategist position and feel your impact with Spectrum/
PSAI today!