C. Michael Exteriors turned a recent siding project into something bigger than a completed job. By combining Project Showcase with a neighborhood-specific Facebook offer, the team created a highly local campaign designed to reach homeowners living around work they had already completed.
C. Michael Exteriors is a home improvement company serving Syracuse and surrounding markets with siding, windows, bathroom remodeling, and other exterior improvements.
Instead of promoting siding across one large geographic audience, C. Michael Exteriors used a recent local project as the anchor for the campaign.
Project Showcase gives C. Michael Exteriors a growing library of real projects across the communities it serves, making completed work easier for homeowners to discover and easier for the marketing team to reuse.
The Project Showcase map makes the company's footprint visible across the market, while individual project pages provide the photos and local context needed to support additional marketing.
C. Michael Exteriors used siding work from the local market as the centerpiece of a Facebook campaign aimed at nearby Syracuse homeowners.
The campaign paired neighborhood relevance with a clear promotion: Syracuse-area homeowners could save 20% on new siding.
Lead with a project from the same market the homeowner already lives in.
Give nearby homeowners a clear, easy-to-understand reason to respond.
Concentrate advertising around the communities where the project itself creates relevance.
With $750 in spend, the siding campaign generated 13 high-intent leads and two set appointments.
High-Intent Leads
Cost Per Lead
Appointments Set
Appointment Set Rate
Cost Per Appointment
Campaign spend: $750. Individual campaign performance varies by market, offer, targeting, creative, follow-up, and other factors.
Turn real projects into local proof, relevant advertising, and new opportunities in the neighborhoods where your company is already working.
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