Google Search for siding and exterior remodeling is increasingly competitive. Contractors are fighting for attention from the same high-intent homeowners, often using similar keywords, offers, and advertising messages.
ContractingPRO is creating a stronger connection by showing homeowners actual work completed in their market and speaking to them as local homeowners — not just another search click.
ContractingPRO is using completed projects as part of a Performance Max strategy built to reach high-intent homeowners searching for siding solutions throughout the Memphis market.
Show homeowners completed siding work from the same communities and market where they live.
Use Google's Performance Max ecosystem to reach homeowners already showing intent around siding and exterior remodeling.
Give nearby homeowners a specific reason to respond with an exclusive offer tied directly to their local market.
Project Showcase turns completed ContractingPRO jobs into reusable local marketing content. Instead of sending search traffic to a generic message, homeowners can see work completed in their own market.
That gives the campaign something increasingly valuable in a crowded search landscape: authenticity.
The homeowner isn't just being told that ContractingPRO installs siding. They're being shown that ContractingPRO is already completing projects for homeowners around Memphis.
The campaign doesn't stop at the ad. The experience continues with localized landing page content designed around Memphis homeowners, relevant siding projects, and a clear neighborhood-specific offer.
This creates a connected experience between what the homeowner searches, what they see in Google, and what they find after they click.
ContractingPRO combines real siding projects with an exclusive $1,000 neighborhood discount, creating an offer that feels specific to the homeowner instead of another generic promotion.
Real project imagery shows homeowners what ContractingPRO is already doing around Memphis.
Campaign messaging and project content are aligned with the local market being targeted.
The neighborhood discount creates a direct and easy-to-understand reason for interested homeowners to respond.
In its first week, the siding campaign generated 7 leads and 3 issued appointments from only 183 clicks — producing an approximately $80 cost per lead and $188 cost per issued appointment in a highly competitive search market.
Campaign Clicks
Leads Generated
Approx. Cost Per Lead
Issued Appointments
Approx. Cost Per Issued Appointment
Lead-to-Issued-Appointment Rate
Approximately $560 in first-week campaign spend. Figures are rounded. Individual campaign performance varies by market, competition, targeting, offer, landing page experience, follow-up, and other factors.
Traffic alone doesn't define campaign success. The first-week results show how a focused local strategy can turn a relatively small number of high-intent interactions into measurable sales opportunities.
Seven leads from 183 clicks is encouraging. More importantly, three of those leads had already progressed into issued appointments.
For ContractingPRO, that means the campaign is not simply generating activity — it is beginning to put qualified siding opportunities directly in front of the sales team.
Homeowners searching Google already have intent. The challenge is earning their attention once they get there.
Turn completed work into searchable, reusable local marketing content.
Put those projects in front of homeowners actively researching siding and exterior improvements.
Connect local proof with a compelling offer and a clear path to becoming a lead or appointment.
Project Showcase gives home services contractors a way to transform completed work into authentic local content that can support search, advertising, sales, and neighborhood lead generation.
"What I would say to anybody who's looking to join with Predictive AI is your research should stop here."
Chase
Exterior Source
"I have been overly impressed with the abilities of an A.I. tool to be able to learn and be manipulated in such a quick fashion to work so well with our demands and what our company needs"
Jaime Lee
Remarkable Installations
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Nish Patel
Vice President of DreamHome Remodeling, Inc.
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
Dave Homavand
Owner of Pacific Exteriors LLC
