About Leo G.
Leo G. is a proud employee of Predictive Sales AI, LLC
The Challenge ContractingPRO wanted to increase organic search visibility, improve rankings for key roofing terms, and generate more lead opportunities from homeowners actively researching contractors online.
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Most contractors don't have a lead problem. They have a software problem.
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Most roofing contractors see a completed roof as the end of a project. The most successful contractors see it as the beginning of the next 200 opportunities. Every time your team installs a new GAF roof, you're creating something far more valuable than a finished job.
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Influencer marketing works. That's why companies spend thousands—or even millions—of dollars paying people with large audiences to talk about their products. But for contractors, influencer marketing often feels out of reach. It's expensive.It's difficult to coordinate.
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After one of the most active wind weeks of the year, severe weather continues across much of the country this week, although the overall setup looks slightly less aggressive than the week before.
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There was a time when a yard sign was one of the most effective marketing tools a contractor could use. A project would get completed. The sign would go in the yard. Neighbors would drive by. And if the timing was right, a few of them might call.
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Paramount Home Solutions is a family-owned exterior remodeling company serving homeowners throughout Pennsylvania, New Jersey, and Delaware.
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For most contractors, a project ends the day the final payment is collected. The crew leaves. The yard sign comes down. The homeowner is happy. And everyone moves on to the next job. But what if that completed project wasn't the end of the sales process? What if it was actually the beginning?
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Homeowners are researching contractors differently than they did just a few years ago. Traditional advertising still plays an important role in building awareness, but when it comes time to choose a contractor, homeowners want proof.
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After several weeks of average to below-average activity, severe weather season appears ready to make up ground in a big way. According to this week's Extreme Weather Insights forecast, the second full week of June is shaping up to be one of the most active periods of the season so far.
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