Some companies follow the market. Others shape it. Roof King is doing the latter—with the help of Predictive Sales AI.
Founded by experienced professionals, Roof King has quickly become a fast-moving, tech-savvy force in the roofing industry. Jared Lane, one of the company’s co-founders, isn’t just running a successful roofing business—he’s also building a digital-first brand across multiple ventures. From high-quality video production to professional site content, Roof King is proving that digital marketing can be just as important as craftsmanship on the roof.
From WeatherHub to Full PSAI Platform
Roof King’s journey with PSAI began as a GAF WeatherHub subscriber. After attending a GAF event in Columbus in 2024, they upgraded in October and haven’t looked back. They were especially drawn to PSAI’s website lead generation tools and AI-powered features—looking to modernize their operations and get more return from every click.
So far, the results speak for themselves:
A sub-$200 CPL all-in, including Paid Media campaigns
10% marketing cost for performance YTD—well below industry benchmarks
Strategic expansion into decking services with continued low CPL
Custom Careers page development underway to support hiring efforts
PSAI Tools in Action
Roof King uses a wide array of PSAI’s smart tech for contractors to stay ahead:
Google Ads managed through PSAI for low-cost, high-performance leads
Audience Manager to expand reach into new service verticals
Roofing Calculator for instant price estimates
AI tools for brainstorming, personalization, and future innovations
Custom landing pages for storm campaigns and service-specific targeting
What makes Roof King such a strong PSAI success story isn’t just the numbers—it’s how they actively embrace digital change. Roof King continues to expand its use of PSAI tools—running everything from lead-generating storm campaigns to hiring ads designed to grow their team.
Big Results, Small Costs
For any contractor wondering whether smart tech really pays off, Roof King is the proof. They’ve built a high-performance lead engine while maintaining full control of their marketing budget—and they’re not slowing down.
Ready to grow with smarter tools and a lower CPL for roofing companies? Explore PSAI solutions here and see how easy it is to turn performance marketing into predictable growth.
