When your business gets a new lead, how do you know if that homeowner is likely to buy? That’s where the Predictive Match Index (PMI) comes in. Part of the PSAI platform, PMI uses AI to instantly score every lead—so your team can stop guessing and start selling smarter.

In this guide, we’ll break down exactly what PMI is, how it works, and how contractors use it to increase their closing rates, improve marketing performance, and grow their revenue.

PMI: A Smarter Way to Prioritize Leads

The predictive match index for contractors is a real-time lead scoring system built into PSAI. It gives you a data-backed snapshot of how well a lead aligns with your ideal customer profile. Every incoming lead gets a PMI score immediately, whether they arrive through your website, roofing calculator, quote form, or ads campaign.

The higher the PMI, the stronger the match—and the more likely they are to convert.

What Makes PMI Different from Traditional Lead Scoring?

Unlike generic lead scoring that relies on manual input or a one-size-fits-all formula, PMI pulls from thousands of data points across:

  • Verified homeowner records

  • Property characteristics (age, size, value, roof type)

  • Storm history and damage exposure

  • Market behavior and location

  • Time-in-home and mortgage data

This predictive data feeds directly into the Predictive Portrait, a lead intelligence profile that helps your team understand the lead’s context and make smarter sales decisions.

Where You’ll See PMI in Action

Once a lead submits through a PSAI-powered tool like the roofing calculator, they’re instantly enriched with predictive data—including PMI. Sales reps can view PMI scores right in the PSAI Communication Portal, using them to:

  • Prioritize follow-up with high-probability leads

  • Route better leads to top sales reps

  • Tailor outreach based on likelihood to convert

If you’re running a campaign with PSAI Audience Manager, you can also use PMI to shape your targeting—making sure your message hits the right audience, every time.

Why PMI Matters for Contractors

Time is money in the home services industry. PMI helps contractors:

  • Save time: Spend less time chasing cold leads.

  • Boost conversion: Focus on leads who are most likely to buy.

  • Improve marketing ROI: Understand what types of leads are paying off.

  • Build better campaigns: Use PMI insights to launch smarter ads and promotions.

And because it’s built into every PSAI lead tool—from instant quote forms to AI chat—you don’t have to change your workflow to benefit from it.

Smarter Lead Scoring, Built for You

Not all leads are created equal. With the predictive match index for contractors, PSAI helps you identify the difference—and take action that drives results.

Want to see PMI in action? Contact us to schedule a personalized walkthrough of how predictive data can level up your marketing and sales strategy.