Not all homeowners are created equal. Some have just moved in. Some are prepping to sell. But the ones most ready to invest in big-ticket projects? They’ve been in their home for decades—and they’re starting to see the wear and tear.

That’s why it pays to target homeowners by time in home. With PSAI’s Audience Manager, you can build custom lists of these high-potential leads, craft messaging that resonates, and launch campaigns that speak directly to their stage of homeownership.

Why Time in Home Is a Powerful Marketing Filter

Remodeling needs don’t happen overnight. They build up over time—leaky windows, outdated siding, stained carpet, faded shingles. Many homeowners live with these problems for years…until they’re finally ready to do something about it.

By targeting homeowners who’ve been in their home for 15, 20, even 30 years, you’re speaking to a group that:

  • Has likely built equity

  • May be more financially ready to invest

  • Has deferred upgrades and is emotionally attached to their home

In other words, they’re primed for action—and your marketing can push them to take the first step.

Build the Right Audience, Launch the Right Campaign

PSAI’s Audience Manager makes it easy to filter by time in home and combine that with other attributes like:

  • Property value tier

  • Roof age

  • Ownership status

  • City or zip code

You can build your own list or draw an area on the map, review match counts, and launch ads directly from the tool using Facebook and Instagram.

It’s marketing that feels personal—because it is.

Try This: Target Long-Term Owners for a Home Refresh

Create an audience of homeowners who’ve lived in their homes for 20+ years. Build a campaign around the idea of “refreshing your forever home.” Suggest upgrades that boost comfort, aesthetics, and value. Work with Predictive Sales AI today!