How Storm Warrior Tripled Their Organic Leads with PSAI’s SEO & Backlinking Strategy

When contractors think about growing their business, SEO isn’t always the first place they look. But for Ryan Lampe and the team at Storm Warrior Roofing, investing in long-term organic visibility paid off—big time.

With Predictive Sales AI’s help, Storm Warrior implemented a proven backlinking and SEO strategy designed specifically for home services companies. The result? A domain authority boost from 7 to 18 and triple the number of organic leads.

From DA 7 to 18: What That Means

Domain Authority (DA) is a key metric that reflects how likely your website is to rank in search engines. When Storm Warrior joined PSAI’s Backlinking Program, they had a modest DA of 7. After consistent optimization and authoritative backlink placement, they saw that number soar to 18.

This gain in authority helped push Storm Warrior’s content higher in search engine results—and more importantly, put them in front of local homeowners actively searching for services.

Tripling Organic Leads Through Strategy

The increase in DA wasn’t just a vanity metric. It translated into real results. Storm Warrior saw their organic lead volume triple, driving qualified homeowners directly to their business through unpaid search traffic.

Key tactics included:

Strategic backlink placements from high-authority domains
On-site SEO enhancements like metadata, headers, and internal linking
Location-specific landing pages for improved local visibility

April 2025: Record Sales Performance

By April 2025, Storm Warrior had its highest sales month ever with Spectrum since signing on in October 2022. This success proves that SEO isn't just a long game—it’s a powerful tool when executed correctly with the right strategy and partners.

Why It Matters for Contractors

Contractors often overlook organic traffic because it takes time. But with the right plan and expert support, SEO delivers compounding results—and better margins. PSAI’s approach to SEO is purpose-built for the home services industry, delivering ROI while boosting brand visibility.

Ready to Grow Your Organic Leads?

PSAI’s SEO and backlinking services are built to help contractors like Storm Warrior rank higher, generate more leads, and close more deals. Want to see what’s possible?