TikTok isn’t just for dance trends anymore—and Matrix Basements proves it. With just three months of strategic PSAI-powered campaigns, this remodeling business turned short-form content into serious sales results. If you’re wondering whether TikTok has a place in your marketing mix, Matrix's data makes the answer clear.
A $128K Payoff from Low CPL TikTok Campaigns
Matrix Basements partnered with Predictive Sales AI to test a new audience and platform. The goal? Use TikTok to reach homeowners at the inspiration phase of the basement remodeling journey—before they start comparison shopping.
Here’s what the first 90 days looked like:
Cost per Lead (CPL): Below $150 every month
Appointments Set: 27 total
Demos Run: 8
Sales Closed: 2
Total Revenue: $128,000
Marketing Cost: Just 14.77% of revenue
These results show that even without a high sales volume, a low CPL TikTok campaign can generate outsized value when it reaches the right homeowners.
Why It Worked: Strategy + PSAI Integration
What made this campaign so effective?
Audience Targeting: Using PSAI data tools, the team targeted homeowners in key markets with properties over a certain square footage—prime for basement upgrades.
Creative Format: Short videos focused on design inspiration and remodeling transformations. Think: before/after reveals and “top 3 ways to add value to your home.”
Lead Routing: TikTok leads flowed directly into PSAI, where Matrix’s AI Call Center Agent handled after-hours follow-up to avoid missed opportunities.
Performance Monitoring: With real-time tracking through PSAI, adjustments were made monthly to optimize cost per lead and engagement.
Smart Spending That Pays Off
By keeping CPLs low and improving performance each month, Matrix Basements proved that TikTok ads can be more than just branding—they can drive real, measurable revenue for remodelers. With PSAI tools helping to manage targeting, creative flow, and lead follow-up, the team stayed focused on what matters: closing deals.
