Homeowners care about cost—and they want answers fast. That’s why the most effective roofing companies are using tools like cost calculators to turn web traffic into booked jobs. Dr. Roof saw this opportunity and took action. After launching a redesigned cost page powered by Predictive Sales AI’s Roofing Calculator, they saw a dramatic boost in performance—$124,885 in sales from a single page.

Here’s how they did it—and what other contractors can learn.

Why Dr. Roof Updated Their Cost Page

Before the launch, Dr. Roof had strong brand presence but wasn’t fully capturing demand from searchers looking for pricing. The solution?

A complete refresh of their cost page with:

  • A clean, modern layout

  • Predictive Sales AI’s Roofing Calculator embedded

  • High-visibility links in the website navigation

  • Strategic CTAs across the page and in paid campaigns

This wasn’t just a visual update—it was a conversion strategy.

What Happened After Launch

In the months following the rollout (November–December 2024), results spoke for themselves:

  • 1,674 page visits (an increase of +686)

  • 189 lead conversions (19% conversion rate)

  • 63 appointments set (33% set rate)

  • 16 jobs sold (25% close rate)

  • $124,885 in total sales

The page was promoted across multiple channels, including:

  • Navigation bar link

  • Special offer card

  • Google PPC campaigns

Because the Roofing Calculator is designed to qualify homeowners and capture contact info instantly, every traffic source had a path to conversion.

SEO Lift: Cost Searches That Actually Work

The benefit wasn’t limited to paid ads. After launching the calculator-powered page, Dr. Roof saw major growth in impressions for cost-related search terms. That’s a key takeaway: modern homeowners are searching phrases like “roof cost,” “roofing calculator,” and “price per square foot.”

By having the right page in place, Dr. Roof started ranking—and converting.

A Page That Pays for Itself

This isn’t just a case study—it’s a proof point for the ROI of digital tools built to convert. Dr. Roof didn’t need to launch a full site redesign. They didn’t need to hire new reps. They simply placed the right tool in front of the right audience—and let the page do the work.

If you want your website to deliver more than impressions, consider following their lead. A cost calculator isn’t just a widget—it’s a revenue-generating tool that works 24/7. Contact Predictive Sales AI today to ensure your web pages are paying for themselves!