For home services contractors, the days after a major storm can make or break your revenue for the season. Homeowners are actively seeking help, and the right marketing approach can mean the difference between winning the job or losing it to a competitor. By combining GAF resources with Predictive Sales AI tools, you can maximize every lead and get your team in front of the right homeowners—fast.
1. Act Fast with Real-Time Storm Tracking
Storm response is a race against time. GAF WeatherHub, powered by Predictive Sales AI, gives you instant access to detailed storm maps and affected neighborhoods. The sooner you know where to focus your efforts, the faster you can start booking jobs while homeowners are still looking for help.
2. Target the Right Neighborhoods
Not every home in a storm zone will need your services—but many will. Use Campaigns Manager to filter for properties that match your ideal criteria, like roof age, home value, or time in home. This ensures your ads, mailers, and calls are going to the highest-value leads.
3. Automate Your Initial Follow-Up
When leads start flooding in, it’s easy to lose track. With tools like the AI Call Center Agent and AI Scheduler, you can keep response times short and booking rates high—even after hours. This automation covers gaps when your team is busy, so no lead slips away.
4. Use Multi-Channel Outreach
Homeowners check email, browse social media, and look for local contractors online after storms. Make sure you’re hitting all channels—Facebook and Instagram ads, targeted email campaigns, and well-timed calls. PSAI’s integrated ad platform lets you launch campaigns across multiple channels in one place.
5. Track Your Results and Refine
Post-storm outreach isn’t just about acting quickly—it’s about learning what works. Use PSAI’s reporting tools to measure the cost per lead, appointment rates, and closing percentages. Refine your targeting and messaging for even better results next time.
Ready to Respond to the Next Storm?
The contractors who win after storms are the ones who combine GAF’s brand power with cutting-edge tools. PSAI’s storm mapping, targeting, and automation make that possible. Contact us today to prepare your business for the next big weather event.
