Cutting Drop-Off and Capturing More Leads: Roofcrafters’ AI Advantage

When a homeowner needs a roofer, their search doesn’t stop at 5 p.m. That’s why Roofcrafters, a leading contractor in the Southeast, turned to the AI Call Center Agent—a solution that ensures no call is missed, no lead is wasted, and no competitor gets the first shot simply because they happened to be “open.”

Always Appearing Open

As Ronnie Stone, Project Coordinator at Roofcrafters, explained: “We were definitely interested in being able to say that we were available 24 hours a day or extend our open hours on our Google Business profile and be able to take those calls when nobody was in the office. That was a big plus for us.”

Instead of homeowners moving on to the next listing, Roofcrafters can now connect instantly—even after hours. Ronnie described it simply: “It’s a way to take calls after hours… if our company pops up, they will see that we are open and they can press the call button and have it answered instead of just going to a voicemail.”

Turning Calls Into Opportunities

Before AI, after-hours calls often landed in voicemail. Ronnie admitted: “People are less likely to leave voicemails these days… at least I am. So in that regard, I think [the AI Call Center Agent] is helpful and saves time filtering out those after-hour calls.”

Now, every call gets answered, and many of those turn into appointments: “Really any call coming in after 5:00 or 6:00 PM now is at least answered by the agent… they verify whether or not they’re in our service area and then move to collect the person’s name, address, and phone number so that we can set an appointment. I think there’s been some successes in that.”

Saving Time, Building Trust

Ronnie also highlighted how the AI Call Center Agent helps staff focus: “It’s suited well for a lot of companies that want to reduce incoming call volume to their actual physical employees and capture after-hours calls when they’re not going to have anybody there anyway.”

He even noted being “a little surprised at how well it was able to answer questions and have close to real-life conversations… better than I expected.”

The ROI of Being Available 24/7

By capturing after-hours leads, appearing open in search, and filtering out distractions, Roofcrafters has been able to protect more of its marketing spend and grow without adding staff. Ronnie summed it up: “If we’re not looking for ways that AI can help us be more efficient as a business, we’re probably going in the wrong direction.”

The Bottom Line

For Roofcrafters, the AI Call Center Agent isn’t just another tool—it’s a competitive advantage. By cutting drop-off and capturing more leads, they’re proving how contractors can use AI to scale smarter, serve homeowners better, and win more business.