When we first met Martin and Chase Fuller while hosting GAF contractors in Nashville, their vision was clear: grow lead generation, centralize data, and scale operations. Like many ambitious contractors, they were looking for the right technology to match their ambition—and together, with the strength of the GAF network and Predictive Sales AI tools, they’ve made that vision a reality.

From Foundation to Growth

At the time, Fuller Construction was focused on upgrading their website and improving lead flow. They wanted a platform that not only brought in more opportunities but also connected every part of their sales process. We began by discussing CRM options and enterprise solutions to give them the structure to grow. From there, their adoption of PSAI tools created a path for steady, measurable success.

Tools That Power Their Success

Website Reviews & Reputation Management
Fuller Construction embraced the review tool, making customer feedback a central part of their digital presence. They actively collect and respond to reviews directly through their platform—building trust, boosting visibility, and demonstrating the quality of their work.

AI Agent & Scheduler
With no in-house call handling, the AI Call Center Agent and Scheduler became game-changers. These tools ensure every call is answered, appointments are booked quickly, and leads never slip through the cracks. For Fuller, this has created a reliable first impression for every prospect.

Roofing Calculator
The roofing calculator has been a key resource for homeowners, giving them accurate estimates and helping Fuller stand out as a modern, customer-first contractor.

PMIs & Storm Reports
Fuller’s team makes predictive match indices (PMIs) and storm reports part of their day-to-day. These insights allow them to filter for high-quality leads and deliver timely, targeted offers after storms—keeping their sales team focused on the right opportunities.

Measurable Impact

The results speak for themselves:

  • Consistent Lead Growth – Every month, Fuller Construction sees improvement in the volume and quality of their leads.

  • High Close Rates – Almost every organic lead generated from quote forms turns into a job, thanks to the quality of targeting and filtering tools.

  • Cost Savings – By eliminating poor-performing lead sources, they’ve streamlined spend and increased ROI.

  • Stronger Online Presence – From a limited digital footprint, Fuller now has a strong, review-rich online presence that builds confidence with new customers.

Partnership in Action

Being part of the GAF network has amplified Fuller’s success. The GAF integration ensures their marketing and sales activity aligns seamlessly with a trusted national brand, while PSAI tools give them the agility and data-driven insights to compete and grow.

Martin and Chase often share their appreciation for how we’ve worked together, not only providing tools but also keeping them ahead of the curve with technology and strategy. Their feedback is consistent: they value the partnership and the results it drives.

Looking Ahead

Fuller Construction’s story shows what’s possible when ambition meets the right tools and partnerships. With GAF’s backing and PSAI’s AI-driven solutions, they’ve built a scalable model that strengthens their reputation, increases efficiency, and turns more leads into jobs.

They started by wanting a better-performing website. Today, they have a fully integrated system driving measurable growth—and they’re only getting started.