If you buy third-party leads, you already know the problem isn’t getting leads.
It’s everything that happens after they’re purchased.


Angi leads here. HomeAdvisor leads there. Modernize leads somewhere else.
Different formats. Different delivery methods. Different timing. Different rules.

By the time everything is wrangled into one place, value is already gone.

Where Value Is Lost (And Most Teams Don’t See It)

1. Leads Arrive Fragmented

Each vendor delivers leads differently—email, webhook, CSV, portal download. Someone has to:

  • Monitor multiple inboxes

  • Upload or forward leads manually

  • Normalize fields

  • Route them correctly

That delay matters. Speed-to-lead drops. Contact rates fall. Sales reps lose confidence in the source.

2. Duplicate Leads Slip Through

The same homeowner often submits forms on multiple platforms. Without centralized controls:

  • You pay twice (or more)

  • Reps call the same homeowner repeatedly

  • Trust erodes fast

Most teams don’t realize how much budget is leaking here because duplicates aren’t obvious until it’s too late.

3. Bad Leads Still Get Worked

Most lead systems only check if a lead is formatted correctly—not whether it’s real.

So teams end up working:

  • Invalid addresses

  • Non-existent properties

  • Mismatched homeowner info

  • Recycled or fabricated leads

Every bad lead still costs time, payroll, and opportunity.

4. Reporting Becomes Guesswork

When leads live in different systems or are manually imported:

  • Attribution breaks

  • Vendor performance is hard to measure

  • Decisions are based on incomplete data

Instead of optimizing spend, teams debate whose numbers are right.

The Real Problem: Lead Intake Was Never Built for Scale

Most contractors bolt together tools to “make it work.”
It works—until volume increases, vendors multiply, or margins tighten.

What’s missing isn’t another routing tool.
It’s a single system that verifies, de-duplicates, and standardizes vendor leads the moment they arrive.

Vendor Partners: One Intake. One Truth.

Vendor Partners was built specifically to eliminate the friction of managing multiple lead aggregators.

It connects directly to platforms like Angi, HomeAdvisor, and Modernize—without technical setup or manual work.

But routing is just the baseline.

What Changes With Vendor Partners

All Leads, One Place — Instantly

Vendor leads flow directly into your platform in real time.
No inbox monitoring. No uploads. No middleware.

Real Verification Before Leads Hit Your Team

Every lead is checked against real home and homeowner data:

  • Address validation

  • Property confirmation

  • Ownership alignment

If it doesn’t check out, it doesn’t get worked.

Automatic Duplicate Rejection

Duplicates are rejected automatically:

  • Per vendor

  • Based on lead age rules you control

  • Cross-checked against your existing leads and customers

You stop paying twice—and your reps stop having awkward conversations.

Clean Reporting You Can Trust

Because everything enters through one system:

  • Source attribution stays intact

  • Vendor performance is clear

  • Spend decisions get easier

No more guessing. No more reconciliation.

Included. Not Add-On.

Vendor Partners is included with your Marketing Platform access.

  • No setup fees

  • No per-lead charges

  • No limits on vendors

Turn it on once. It runs in the background.

The Bottom Line

Managing multiple lead aggregators shouldn’t feel like juggling chainsaws.


Every delay, duplicate, and bad lead quietly eats margin.
Vendor Partners fixes the intake problem at the source—before value is lost.

Faster intake. Cleaner leads. Verified opportunities.