Homeowners no longer “Google” the way they used to. Instead, they ask AI-driven search engines questions like “Who’s the best roofer near me?” or “Which contractor do people trust for window replacements?” These conversational, intent-based searches depend on reputation signals—especially revie...
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Search is changing—and fast. Homeowners no longer have to dig through links or scroll through ads to find what they want. With tools like Google’s Search Generative Experience (SGE) and AI-powered answers from platforms like ChatGPT, users are now asking complex questions and getting direct, summari...
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