As the hail season begins to wind down, you may be wondering how you can use the PSAI Weather Engine after the storms subside. At PSAI, we understand the importance of year-round sales activity, and that’s why we designed the engine to work for your business effectively in the off-season. Here’s how you can use the weather engine 365 days of the year.
Use the PSAI Weather Engine in the Off-Season
When active storms begin to slow down, that doesn’t mean your storm opportunity is finished until next year. The PSAI Weather Engine is equipped with historical storm data delivering hail, wind, and home count insights into storms across the US for the last 10 years.
With that historical storm data, you can use PSAI to see areas that were hit in previous months—and possibly multiple times throughout the year to:
- Gear marketing sources: whether it’s an eblast, a paid search campaign, or a traditional mailer, you can direct your marketing sources towards specific storms or locations to generate interest from homeowners.
- Design effective off-season ads: Some homeowners may not even know their home was damaged by a summer storm. Off-season ads are a great way to rehash past storms or remarket to audiences who may have missed your services during the busy summer.
- Deliver leads to your sales team: Keep your team as active as possible by using historical lead generation to your advantage. You’re keeping your sales funnel full and your sales reps busy with warm leads.
Maximize Your Off-Season with PSAI
While active storm opportunities are gearing down, PSAI provides year-round lead generation strategies to keep your sales funnel full. Our catalog of historical storm data means there’s no threat of missed opportunity, so you can work your way through notable storms or specific locations to target the areas that mean the most to your business.
If you’re interested in using the PSAI weather engine to generate storm revenue, request a demo to connect with our team.