Chicago, IL— Predictive Sales AI (PSAI) has announced a new partnership with Sunlight Financial to bring A.I. Financing technology to contractors. With digital engagement playing a critical role in the home improvement space, Sunlight and Predictive Sales AI recognize the need for customer-centric technology to enhance the quote and financing process of home improvement projects.


By combining PSAI’s A.I.-consumer insights and marketing-sales analytics with Sunlight’s lending expertise, more homeowners can enjoy easy, no-hassle financing. Together, they have created an A.I. Financing widget that contractors can drop on their website to convert more leads. Contractors can leverage the A.I. Financing widget in three ways: 

  • Capture Site Traffic. Capture and convert website visitors by offering financing packages. With the A.I. Financing Widget, site visitors can fill out a quote to access the financing available to them. Contractors can capture leads and start the sales process with more information at their fingertips. 

  • Market with A.I. Custom Audiences. Take your financing offers to the next level by advertising financing solutions and customer success stories through smart campaigns. The PSAI Ads Manager allows you to market to unique A.I. custom audiences to broaden your base of potential customers. 

  • Convert Existing Leads. Give customers the ability to say yes to a project by offering pre-qualification. With the A.I. Financing Widget, you can take incumbent leads from any source, online or offline, and provide them with a financing package that fits their needs, while unlocking unique customer insights to give your team an edge over the competition. 


As demand for home improvement projects have grown, financing provides your team with the ability to quickly assess a customer’s project scope and readiness to buy. Because the financing widget is backed by A.I., your team can access customer insights to give them an edge during sales appointments. All information is stored in the PSAI suite, making it easy to engage with your leads via text, chat, email, during all phases of a project. 

“Predictive Sales AI’s partnership with Sunlight Financial will transform the home improvement space. Combining PSAI’s machine learning insights with Sunlight Financial's lending expertise, we’re bringing financing solutions to contractors in a way that’s never been done before. Now, contractors can leverage financing through every step of a sales journey - from the first touch with an A.I. custom audience campaign to an in-home appointment with a potential customer. Contractors have a new avenue to engage and convert leads, while providing their business with the opportunity to get started on projects sooner without sacrificing cash flow.”
-Ty King | CEO, Predictive Sales AI

Capture More Leads with A.I. Financing

If you’re interested in learning more about how you can use financing in your lead generation strategy to convert more homeowners, request a demo to connect with our team.