Not all leads are created equal—and the smartest sales teams know it. The PSAI lead scoring system was designed to eliminate guesswork by assigning a meaningful value to every inbound opportunity. Whether it’s from a roofing calculator, instant quote form, or advertising campaign, each lead that enters your PSAI Communication Portal is automatically scored with data-driven precision.

What Is Lead Scoring and Why Does It Matter?

Lead scoring is the process of ranking leads based on how likely they are to convert. PSAI scores leads in real time using a combination of predictive algorithms, property data, and behavioral signals.

Here’s why that matters for your sales team:

  • Better Prioritization: Your reps spend time on leads that actually want to buy.

  • Higher Close Rates: By focusing on intent-rich prospects, your team closes more deals with less effort.

  • Smarter Follow-Up: Knowing which lead to chase—and how soon—translates into fewer missed opportunities.

Where Do Scores Appear?

Every lead in the PSAI Communication Portal is tagged with a Predictive Match Index (PMI) score from 1 to 5. That score helps your team triage their pipeline and personalize their approach. A PMI of 5? That’s a hot lead. A PMI of 2? Maybe keep them in a nurture campaign.

Learn more about the Predictive Match Index (PMI) and how it guides sales strategy here.

How PSAI Calculates Lead Scores

PSAI looks at hundreds of factors to assign scores—automatically and instantly. These include:

  • Home value and age

  • Property ownership status

  • Location history with weather events

  • Engagement with your ad or tool

  • Time of submission and responsiveness

This scoring logic pulls from PSAI’s core data engine and supports every lead capture method across the platform, including:

Why It Matters for Home Services Contractors

Lead scoring isn't just for software companies anymore. In industries like roofing, remodeling, and HVAC, it helps overbooked teams zero in on leads who are ready to buy—while keeping lower-intent leads in the loop for the future.

With PSAI, you’re not wasting money chasing unqualified prospects or letting high-value leads slip through the cracks. Instead, your team can work smarter with every click.

Ready to see how lead scoring improves your close rate? Contact us to get started.