Google is rolling out a new feature that allows its AI to call local businesses on behalf of search users—asking questions, checking inventory, or confirming hours. It’s part of a broader shift toward agentic AI, where tools like Google Search don’t just show information—they take action on behalf of the user.

For contractors and home services companies, this change isn’t theoretical—it’s happening now. And it raises a big question: When an AI calls your business, who’s answering?

If the answer is nobody (or a generic voicemail box), then you’re already behind.

What Google’s AI Caller Means for Home Services Companies

This update is part of Google’s expanding use of “AI Overviews” and automated agents that interact directly with businesses. When someone types in a search like “Are you open today?” or “Do you do roof repairs in [city]?”, the AI might call your business to get a real-time answer.

If your phone isn’t answered—or worse, the response is inconsistent or unclear—you’re not just missing a lead. You're confusing the algorithm. That AI needs reliable data to present your business favorably in the future.

Owning the Conversation: Why the AI Call Center Agent Is a Better Solution

Rather than relying on third-party bots (like Google’s), smart businesses are installing their own AI customer support with tools like Predictive Sales AI’s AI Call Center Agent.

Here’s how it puts you back in control:

  • ✅ Answers every call 24/7, including after hours, weekends, and holidays

  • ✅ Handles appointment booking, not just basic info

  • ✅ Follows your business rules and syncs with your existing calendar

  • ✅ Keeps call data in your PSAI portal, not Google’s system

  • ✅ Prevents call drop-offs that hurt lead conversion and ad performance

It’s like having a trained receptionist who never sleeps—and who knows exactly what services you offer, what locations you serve, and how to guide leads to the next step.

Example Scenario: Who Would You Rather Have Answer?

Let’s say a homeowner searches, “roof repair company near me that answers the phone on weekends.” Google might initiate a call to a few businesses listed in the results.

If your business has no one available, the AI caller will simply move on. If you’re using the AI Call Center Agent, that call is answered professionally, routed correctly, and could end in a booked appointment—all without your team needing to pick up the phone.

Final Takeaway

Google’s update is a clear signal: AI isn’t just affecting how customers search—it’s changing how they interact.

If your home services business doesn’t have an AI-powered strategy in place—particularly for phone calls—you risk falling behind the competition that does.

👉 Want to take back control of your customer experience?

Learn more about the AI Call Center Agent and how it’s helping contractors like you answer more leads and close more jobs—with less stress on your team.