From Frustration to Long-Term Success: Varsity Home Services’ Marketing Journey

In the competitive world of home services, marketing missteps can cost businesses growth opportunities. For Varsity Home Services, years of disappointing experiences with other marketing companies left them searching for a partner who could deliver results and truly understand their business. That search ended when they found Predictive Sales AI—and over six years later, the partnership continues to drive measurable success.

A Turning Point with Predictive Sales AI

Jenna Cannataro of Varsity Home Services recalls the difference PSAI made from the very start:

“After many disappointing experiences with other marketing companies, we finally found Predictive Sales AI—and they’ve been a game changer. The self-service tools in their portal initially sold us, but what has kept us for over six years is the true partnership their team provides.”

What began with Predictive Sales AI’s easy-to-use self-service tools quickly evolved into a long-term strategy that has strengthened Varsity’s brand, website performance, and advertising ROI.

Strategies That Deliver Year After Year

Predictive Sales AI’s team didn’t just provide tools—they became an extension of Varsity Home Services’ business. Over the years, strategies have evolved alongside Varsity’s growth:

• Website Performance: Their website has become a high-performing lead generator, consistently improving year after year.

• Advertising & SEO: Campaigns have been refined and adapted to align with Varsity’s changing business needs and market trends.

• Proactive Recommendations: Predictive Sales AI stays ahead of digital and AI trends, providing fresh ideas and data-driven insights to keep Varsity ahead of competitors.

This adaptive approach has allowed Varsity to remain agile in a fast-changing digital landscape.

The Value of True Partnership

Another key to Varsity’s success has been consistency in account management. Jenna notes:

“We’ve had the same dedicated account manager the entire time. In my experience the Predictive Sales AI team has been flexible, respectful, and just all around nice people to work with for the duration of our partnership.”

That stability has allowed Predictive Sales AI to deeply understand Varsity’s goals, ensuring strategies are tailored to their unique challenges and opportunities.

A Trusted Leader in Digital Marketing

Varsity’s experience underscores why Predictive Sales AI is recognized as a leader in digital marketing for the home services industry:

“Predictive Sales AI consistently proves to be a leader in the space—staying ahead of digital and AI trends, proactively making recommendations, and adapting as our business needs and strategies change. They genuinely care about doing great work and helping us grow.”

This commitment to innovation and customer success has turned what began as a marketing partnership into a cornerstone of Varsity Home Services’ long-term growth.

The Bottom Line

From initial frustration to ongoing success, Varsity Home Services’ journey with Predictive Sales AI is proof that the right marketing partner makes all the difference. By combining powerful tools, adaptive strategies, and a genuine commitment to their clients, Predictive Sales AI continues to help Varsity grow stronger each year.