Not all leads are created equal—and the smartest sales teams know it. The PSAI lead scoring system was designed to eliminate guesswork by assigning a meaningful value to every inbound opportunity. Whether it’s from a roofing calculator, instant quote form, or advertising campaign, each lead that ent...
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The home services industry is experiencing rapid transformation. Contractors now face growing competition, evolving customer expectations, and changing digital platforms. These trends bring a new set of marketing challenges for contractors that can’t be solved with outdated tactics. Navigating this...
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