By pairing high-intent cost content with the AI Roof Calculator, Dr. Roof captured search demand, converted traffic, and boosted appointment set rates across both organic and PPC channels.
Timeline
Dr. Roof built authority with cost-focused roofing content and then converted a dedicated cost page into an AI-powered Roof Calculator experience. The shift aligned with how homeowners search, letting visitors estimate project costs instantly and connect with the team.
Search Demand → Conversion
After launch, the page earned thousands of search impressions and steady organic clicks. Sessions showed meaningful engagement—visitors spent well over a minute on-page interacting with the calculator and reviewing cost guidance.
Early Wins
The calculator began generating qualified leads and booked appointments soon after implementation. Lead flow has grown month over month, with recent periods reaching double-digit conversion rates and an average set rate above 40%.
Engagement
Average time on page remains strong—typically over a minute—confirming visitors interact with the embedded calculator and review cost content. The interactive experience provides immediate value and sustains attention through conversion.
Conversion Trends
Lead growth has been steady since release. Conversion rates have reached double-digit months, and the average appointment set rate trends in the low-to-mid 40% range, with occasional dips to analyze and optimize.
Channel Impact
The roof calculator page serves as a durable conversion asset across channels. It aligns paid ad intent for higher relevance while capturing organic cost searches like “roof cost” and “roofing prices.”
WHY CHOOSE PSAI
"We’d never had exposure to a cumulative product that does it all — lead capture, tracking, CRM integration — and seeing it all work together has been terrific."
Martin Fuller
Fuller Construction
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Jaime Lee
Remarkable Installations
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
Victor Lupis
Owner of Dynasty Building Solutions
"It’s basically a backup to our employees — a way to capture after-hours calls, have real conversations, and collect leads when no one is in the office."
Ronnie Stone
Roofcrafters
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"As a small business owner, missing calls is just not acceptable. With the AI Agent, I know every call is being answered, customers get real conversations, and even appointments get set—all without adding more staff."
Toby Tyler
Owner of Clear Choice
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