See how Huskie Exteriors turned their Past Projects portfolio into an organic and AI search engine—driving more local traffic, stronger engagement, and higher-intent leads across Northern Illinois and Southern Wisconsin.
The Challenge
Huskie Exteriors needed more qualified local traffic—not just more clicks. Traditional “portfolio” pages weren’t surfacing in search, weren’t aligned to how homeowners search by city or service, and weren’t being picked up by emerging AI search tools.
The Solution
Using the Past Projects tool, Huskie rebuilt their service area experience around real jobs. Geo-specific projects in places like Rockford, IL and Oak Creek, WI were linked directly from the Service Areas hub, then scaled with an AI-powered content builder to generate localized, SEO-optimized landing pages for every featured project.
In the first 10–12 days, overall sessions jumped 79% and active users climbed 77%. The /service-areas page alone saw a 1,900% lift in sessions, while new geo-keywords like “Rockford roof inspection” and “Rockford Illinois exterior remodel” surged into top rankings—proving Past Projects can be a true traffic and lead driver, not just a static gallery.
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Localized Service Area Architecture
Each Service Area tile now links to a real project in that city, turning Huskie’s geo hub into a high-value entry point for organic search. This structure mirrors how homeowners search and gives Google clear geo-relevance signals.
AI-Generated, CRM-Backed Project Pages
The Featured Past Project Content Builder uses real contract data, materials, and job notes from the CRM to generate consistent, structured write-ups. This creates clean, AI-readable pages with strong E-E-A-T signals—helping Huskie appear not only in traditional search results but also in AI overview answers that pull in images and project summaries.
Image-Driven Engagement and Conversions
High-quality, alt-optimized galleries for Wisconsin and Illinois projects boosted time on page and interaction rates, with some project paths reaching peak-level engagement. Combined with clear calls to request inspections and quotes, these image-rich Past Projects now function as a marketing engine, sales tool, and referral catalyst—all from the same underlying toolset.
WHY CHOOSE PSAI
"We’d never had exposure to a cumulative product that does it all — lead capture, tracking, CRM integration — and seeing it all work together has been terrific."
Martin Fuller
Fuller Construction
"I have been overly impressed with the abilities of an A.I. tool to be able to learn and be manipulated in such a quick fashion to work so well with our demands and what our company needs"
Jaime Lee
Remarkable Installations
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
Victor Lupis
Owner of Dynasty Building Solutions
"It’s basically a backup to our employees — a way to capture after-hours calls, have real conversations, and collect leads when no one is in the office."
Ronnie Stone
Roofcrafters
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"As a small business owner, missing calls is just not acceptable. With the AI Agent, I know every call is being answered, customers get real conversations, and even appointments get set—all without adding more staff."
Toby Tyler
Owner of Clear Choice
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