Most home improvement companies spend too much time and budget trying to reach the wrong people. PSAI’s AI audience targeting for home improvement was built to change that. With smarter insights and more precise filters, PSAI helps contractors put every marketing dollar toward the right neighborhoods, the right homeowners, and the right timing.
Here’s how.
Smarter Filters, Smarter Marketing
The PSAI Audience Manager empowers businesses to build custom audiences based on hundreds of data points—from home age and estimated value to property size, homeownership status, and even storm damage history.
You can draw on a map, upload a customer list, or explore your existing PSAI leads. From there, you'll see real-time insights about:
How many leads are true homeowners
How long they've lived in their homes
What roofing or exterior conditions are likely
Instead of vague guesswork or generic ZIP code targeting, AI audience targeting for home improvement means your ads go directly to people who actually own their homes and are ready to invest.
Use Your Audiences Anywhere
Audience Manager isn’t just a planning tool—it connects directly with the PSAI Ads Manager. You can instantly launch Facebook and Instagram ads to your selected audience with the click of a button. Even better, you can:
Use those audiences in your enterprise media campaigns
Send them to AI Quote forms or the Roofing Calculator
Drop them into a drip campaign inside PSAI’s Communication Portal
And yes—you can even use these high-potential segments to send postcards.
Predictive Targeting That Respects Privacy
PSAI was built for contractors but designed with modern data standards in mind. You’ll never be exposed to contact information that puts your business at risk. Instead, PSAI helps you market responsibly—with rich property intelligence and privacy-respecting delivery channels.
It’s lead targeting with none of the legal guesswork and all of the results.
Smarter Targeting Starts Here
With PSAI’s AI audience targeting for home improvement, you can stop guessing and start reaching. Use the data already at your fingertips to lower your cost per lead, focus on high-value homes, and market like a modern contractor.
Want to see how it works? Contact us to get started.
