Thanks to PSAI, Feazel was able to take the storm season by the horns. By supporting their season with PSAI’s Weather Engine, they had access to real-time storm data including hail swaths, hail & wind severities, and impacted home counts down to the street level. Once a storm hit, they identified the homes they’d like to target and launched a campaign within hours of impact. By implementing low-cost social media campaigns, they were able to generate a significant number of weather leads to strengthen their storm season and support their door-knocking initiatives.
During the storm season, Feazel captured last-chance website visitors with PSAI’s Weather Exit Intent app and as a result, generated significant site lead volume. Using compelling messaging, PSAI’s Weather Exit Intent app identifies users intending to leave the website and offers personalized weather reports for visitors. These custom reports detail the 10 most significant weather events that occurred at the home and give visitors the ability to schedule inspections at no cost. By providing unique value-added services, Feazel is able to capture more lead information from last-chance visitors and nurture new leads down their sales funnel.
WHY CHOOSE PSAI
"They’ve filled a gap in my lead generation and that’s exactly what I hired them to do. We’re 5x the leads right now than we were last year. That targeted marketing on Facebook has generated the leads that are very specific to Hardie products, to my sunroom products, to my window products, and those leads have been less expensive but higher quality leads than what I was receiving before."
Owner of Martin Home Exterior
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Vice President of DreamHome Remodeling, Inc.
"The results that I have received from sweepstakes campaigns has always been below an 8% marketing costs and more commonly under 4%. It keeps my call center busy at all times and it keeps lead flow into my CRM, giving us a full sales funnel when we need it. Anyone in the home services that experiences slow times can really benefit from a sweepstakes campaign."
Owner of Your Home Improvement Company
"What we are focused on is increasing our closing percentage. Predictive Sales can provide us more information so we are more prepared when going into an appointment and targeting customers that are more likely to convert into a customer. The profiles give us a better understanding of where they are at in the buying cycle and help us determine what different product lines can be presented to them to fulfill their needs."
Owner of Cochran Exteriors
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Marketing Director of Burnett Home Improvement
"The past projects portal is something that we utilize daily. It really helps us tremendously because we can showcase those past projects socially and share with clients in a nice format. It helps our clients understand that we are a legitimate business and proud of our work."
Co-Owner of NMC Exteriors
"I was very pleased how quickly we got results from PSAI Weather. It gives the versatility to focus on the exact areas where you want to work to zoom in on the biggest opportunity first. For us it has been very effective."
Co-Owner of XL Contracting
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave. "
Owner of Pacific Exterior
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