In today’s marketing landscape, spending more doesn’t mean getting more. Contractors across roofing, remodeling, and home improvement are feeling the squeeze—rising ad costs, saturated markets, and shifting homeowner behavior. That’s why it’s time to rethink how you advertise. PSAI’s Audience Manager is the tool contractors use to target high-intent homeowners, cut waste, and drive more qualified leads.
What Is Audience Manager?
Audience Manager is a powerful targeting tool inside the PSAI platform. It allows you to build custom audiences based on real property and homeowner data. Whether you're starting from scratch or uploading your own list, you can filter for critical traits like:
Homeownership status
Time in home
Estimated market value
Roof age or condition
Mortgage type (e.g., PMI present)
You’re not just guessing who to market to—you’re putting ads in front of people who are statistically more likely to say yes.
Better Insights = Better Campaigns
The days of running broad ads and hoping they stick are over. PSAI makes it easy to:
Build custom audiences directly in your territory
See predictive scores on your lists
Launch Facebook and Instagram ads instantly using your filtered audience
Access Smart Reports to measure campaign success
Identify which ZIP codes or neighborhoods are converting best
With more data at your fingertips, you get smarter with every campaign—and you stop wasting money on people who were never going to convert.
How It Works with Other PSAI Tools
Audience Manager doesn’t work in isolation. It integrates seamlessly with the rest of the PSAI ecosystem:
Ads Manager lets you start a campaign from any saved audience in just a few clicks.
Communication Portal captures lead activity and powers real-time responses.
Predictive Portraits give you insight into every individual lead’s intent and homeowner profile.
Postcard Mailings let you turn a digital audience into a physical one.
You can even use PSAI’s proprietary Smart Credits to enhance your targeting with property-level data like storm history and aerial roof measurements.
Real-World Application: Know Who’s Ready to Buy
Let’s say you’re a roofing company prepping for storm season. You want to focus on homes over 15 years old in high-damage zones that haven’t been recently replaced. Using Audience Manager, you can draw a map around those neighborhoods, apply those filters, and immediately launch a high-converting ad—one that doesn’t waste a dollar on low-potential prospects.
Don’t Keep Guessing. Start Targeting.
If your ad spend isn’t giving you the return you need, it’s time to get strategic. PSAI’s Audience Manager helps contractors target high-intent homeowners—not just anyone with a mailbox or a Facebook account.
Stop wasting money on guesswork. Contact us to see how PSAI can help you target smarter and sell more.
