PSAI has partnered with James Hardie to create the most precise marketing engine, optimized for James Hardie products. Using A.I. and machine learning, our software identifies homes most likely to need high-quality siding and automatically launches guided campaigns to drive opportunities for your business.
PSAI has the tools you need to grow your audience, convert traffic, and manage leads in one platform. Harness the power of A.I. to increase your opportunities from first touch to beyond the final sale.
We use precise homeowner targeting, optimized for James Hardie, to set a campaign up for success. This includes filtering our audience by homeowner demographics and property insights to identify homes that are a good fit for James Hardie Siding, even before the homeowners know it. This eliminates competition and puts your company at the front of the line.
We directly match your custom audience on the most engaging platforms, creating compelling James Hardie branded ads for high intent homeowners. No need to be a digital marketing expert. Our Ads Manager creates guided campaigns using proven strategies and a full arsenal of James Hardie marketing assets. Your lead generation campaign can be launched in minutes.
Including a Chatbot Assistant, A.I. texting, Exit Intent and more, our suite of drop-on lead capture tools has everything needed to convert website visitors into leads without the need of a site redesign.
Our platform will route leads instantly to your own Communication Portal. This one-stop engagement center is where you can track activity, unlock project insights, and customer profiles. Take it a step further by engaging your contacts via chat, text and video calling or boost reviews with the click of a button.
This CAP member leveraged the James Hardie brand to attract a well-aligned audience that was eager to convert. By utilizing the James Hardie product offerings to boost visibility, they were able to increase their conversion rate while keeping costs low.
WHY CHOOSE PSAI
"They’ve filled a gap in my lead generation and that’s exactly what I hired them to do. We’re 5x the leads right now than we were last year. That targeted marketing on Facebook has generated the leads that are very specific to Hardie products, to my sunroom products, to my window products, and those leads have been less expensive but higher quality leads than what I was receiving before."
Owner of Martin Home Exterior
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Vice President of DreamHome Remodeling, Inc.
"The results that I have received from sweepstakes campaigns has always been below an 8% marketing costs and more commonly under 4%. It keeps my call center busy at all times and it keeps lead flow into my CRM, giving us a full sales funnel when we need it. Anyone in the home services that experiences slow times can really benefit from a sweepstakes campaign."
Owner of Your Home Improvement Company
"What we are focused on is increasing our closing percentage. Predictive Sales can provide us more information so we are more prepared when going into an appointment and targeting customers that are more likely to convert into a customer. The profiles give us a better understanding of where they are at in the buying cycle and help us determine what different product lines can be presented to them to fulfill their needs."
Owner of Cochran Exteriors
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Marketing Director of Burnett Home Improvement
"The past projects portal is something that we utilize daily. It really helps us tremendously because we can showcase those past projects socially and share with clients in a nice format. It helps our clients understand that we are a legitimate business and proud of our work."
Co-Owner of NMC Exteriors
"I was very pleased how quickly we got results from PSAI Weather. It gives the versatility to focus on the exact areas where you want to work to zoom in on the biggest opportunity first. For us it has been very effective."
Co-Owner of XL Contracting
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave. "
Owner of Pacific Exterior
Take Advantage of James Hardie's Partnership with PSAI
PSAI offers James Hardie contractors the ability to eliminate waste while boosting leads. Contact us today with any questions about this program.