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Predictive Sales A.I. Blog: custom audience

What does it take to run successful ad campaigns? You can have the most interesting visuals, the smartest copy, and the most enticing CTAs, but if you’re not reaching the right audience, it doesn’t really matter what you’re saying. At the foundation of every successful campaign is an audience who is...

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Hurricane Ian has strengthened into a major Category 3 hurricane and is set to make landfall in Florida. PSAI is the only tool that can track and measure effects of a storm, with insights including wind speeds and home counts. The latest advancement in PSAI's Weather Engine is hurricane tracking abi...

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An effective ad campaign is not one that’s seen by millions of people, rather one that’s seen by the right people. Who are the “right” people? The right people are unique to you. They fit your customer profile, they align well with your service offerings, and are in a position to act. It’s great to...

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