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After several weeks of widespread severe weather, this week's pattern takes a modest step back. The latest Extreme Weather Insights forecast for July 13–19 calls for a more typical mid-July setup, with quieter periods interrupted by a few notable severe weather events.

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In today’s home improvement market, generating more leads isn’t just about getting more website visitors — it’s about converting the homeowners already showing interest.

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Over the past several months, a wave of demand letters citing the California Invasion of Privacy Act (CIPA) has been landing in the inboxes of home services businesses across the country. A small number of our own customers have received them.

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After a highly active holiday week that brought severe weather to nearly every region east of the Rockies, the pattern remains active heading into July.

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