Whether you're at a home show, county fair, community event, retail location, or knocking doors after a storm, one thing is true: The quality of your follow-up determines the value of every lead you collect.
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Severe weather begins the week with a significant round of storms across the western Great Lakes before activity gradually shifts toward the Mid-Atlantic, Great Plains, and Northeast.
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Google is making one of the biggest operational changes to Local Services Ads since the platform launched.
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After a relatively quiet stretch, severe weather activity is expected to increase again during the week of July 20–26. The latest Extreme Weather Insights forecast calls for a slightly above-average week, earning a score of 6/10.
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For more than two decades, digital marketing has revolved around one objective: get the click. Rank on Google. Win the ad auction. Drive traffic to your website. Convert the visitor.
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The Problem with Traditional Yard Signs For decades, roofing contractors have relied on yard signs to generate neighborhood awareness after completing a project. They work—for a while. A homeowner driving through the neighborhood notices the sign. Maybe a neighbor walking the dog takes a glance.
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For many contractors, a website is treated like a digital brochure—something that looks professional, lists services, and hopefully generates a few leads each month. The problem? Modern homeowners expect much more. Your website should be the central hub of your entire sales and marketing strategy.
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In today's market, speed wins. The first contractor to answer the phone, respond to an inquiry, or follow up with a homeowner often earns the opportunity.
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After several weeks of widespread severe weather, this week's pattern takes a modest step back. The latest Extreme Weather Insights forecast for July 13–19 calls for a more typical mid-July setup, with quieter periods interrupted by a few notable severe weather events.
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In today’s home improvement market, generating more leads isn’t just about getting more website visitors — it’s about converting the homeowners already showing interest.
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