Search has changed. Google is no longer rewarding websites that simply stuff keywords into a page or churn out generic content. Instead, the algorithm aggressively prioritizes credibility—real businesses doing real work with real proof. That’s where E-E-A-T comes in.
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Homeowners no longer “Google” the way they used to. Instead, they ask AI-driven search engines questions like “Who’s the best roofer near me?” or “Which contractor do people trust for window replacements?
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