As June comes to a close, the focus of severe weather is moving north. After several weeks dominated by the High Plains, this week's Extreme Weather Insights forecast highlights an active pattern across the Upper Midwest, western Great Lakes, and parts of New England.
Read MoreEvery month brings new weather events, but June 2026 stood out.
Read MoreYour Digital Presence Shouldn't Have an Expiration Date Technology moves fast. Customer expectations change. Search algorithms evolve. New marketing channels emerge. Artificial intelligence is reshaping how people discover businesses online.
Read MoreMost Contractors Think Summer Is About Production. The Smartest Contractors Know It's About Momentum. Summer is often the busiest season of the year for contractors. Crews are booked, projects are moving, and homeowners are actively investing in their properties.
Read MoreSevere weather activity remains active heading into the week of June 22–28, with a classic “rinse and repeat” High Plains pattern expected to bring daily hail and damaging wind opportunities from Texas to Wyoming.
Read MoreMost contractors know they need better targeting. The problem isn't a lack of marketing channels—it's knowing where to focus. Should you send mailers to an entire ZIP code? Should your canvassing team hit every neighborhood? Should you run ads across an entire city? The answer is usually no.
Read MoreThe Challenge ContractingPRO wanted to increase organic search visibility, improve rankings for key roofing terms, and generate more lead opportunities from homeowners actively researching contractors online.
Read MoreMost contractors don't have a lead problem. They have a software problem.
Read MoreMost roofing contractors see a completed roof as the end of a project. The most successful contractors see it as the beginning of the next 200 opportunities. Every time your team installs a new GAF roof, you're creating something far more valuable than a finished job.
Read MoreInfluencer marketing works. That's why companies spend thousands—or even millions—of dollars paying people with large audiences to talk about their products. But for contractors, influencer marketing often feels out of reach. It's expensive.It's difficult to coordinate.
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