Your Digital Presence Shouldn't Have an Expiration Date Technology moves fast. Customer expectations change. Search algorithms evolve. New marketing channels emerge. Artificial intelligence is reshaping how people discover businesses online.
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Most Contractors Think Summer Is About Production. The Smartest Contractors Know It's About Momentum. Summer is often the busiest season of the year for contractors. Crews are booked, projects are moving, and homeowners are actively investing in their properties.
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Severe weather activity remains active heading into the week of June 22–28, with a classic “rinse and repeat” High Plains pattern expected to bring daily hail and damaging wind opportunities from Texas to Wyoming.
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Most contractors know they need better targeting. The problem isn't a lack of marketing channels—it's knowing where to focus. Should you send mailers to an entire ZIP code? Should your canvassing team hit every neighborhood? Should you run ads across an entire city? The answer is usually no.
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The Challenge ContractingPRO wanted to increase organic search visibility, improve rankings for key roofing terms, and generate more lead opportunities from homeowners actively researching contractors online.
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Most contractors don't have a lead problem. They have a software problem.
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Most roofing contractors see a completed roof as the end of a project. The most successful contractors see it as the beginning of the next 200 opportunities. Every time your team installs a new GAF roof, you're creating something far more valuable than a finished job.
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Influencer marketing works. That's why companies spend thousands—or even millions—of dollars paying people with large audiences to talk about their products. But for contractors, influencer marketing often feels out of reach. It's expensive.It's difficult to coordinate.
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After one of the most active wind weeks of the year, severe weather continues across much of the country this week, although the overall setup looks slightly less aggressive than the week before.
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There was a time when a yard sign was one of the most effective marketing tools a contractor could use. A project would get completed. The sign would go in the yard. Neighbors would drive by. And if the timing was right, a few of them might call.
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