We are excited to announce the upcoming release of Audience Manager, a groundbreaking feature that will empower businesses to take their marketing campaigns to the next level. With Audience Manager, you’ll have the ability to research, create, and refine audience lists leveraging our rich data, setting the stage for more targeted, effective campaigns across multiple channels.

What is Audience Manager?

Audience Manager is a powerful tool designed to help businesses build custom audience lists using a variety of data sources. Whether you’re targeting specific locations, demographic groups, or property types, this feature will give you the flexibility to create and refine lists that align with your marketing objectives.

Key Features of Audience Manager

  • Create Custom Audience Lists from a Map: Audience Manager allows you to build lists by selecting areas on an interactive map, making it easier than ever to pinpoint the exact audience you want to reach. This feature is perfect for businesses looking to target specific neighborhoods or regions with precision.

  • Upload Your Own Lists for Data Enhancements: If you already have an existing list of contacts or leads, you can upload it into Audience Manager for data enhancements. By integrating our rich property and demographic data, you can ensure your lists are more accurate and comprehensive, providing deeper insights into your audience.

  • Create Sub-sets of Existing Lists: Want to further segment your audience? Audience Manager makes it simple to create sub-sets from your existing lists. This allows for more tailored campaigns and ensures that your marketing efforts are focused on the right prospects.

  • Enhance Data for Additional Property Details: At an additional cost, you can enhance your audience lists with even more detailed property information. This feature is ideal for businesses that need deeper insights into properties, such as roof age, square footage, or other relevant characteristics, enabling hyper-targeted campaigns.

The Future of Campaign Management

Audience Manager is just the beginning. This feature lays the foundation for our upcoming Campaign Manager expansion, which will allow you to seamlessly use these custom audience lists across various campaign mediums, including postcards, email, Google Ads, Facebook, and more. The ability to target the right audience across multiple platforms will significantly increase your chances of success, ensuring that your message reaches the right people at the right time.

Why is Audience Manager a Game Changer?

With Audience Manager, businesses will be able to:

  • Maximize Campaign Effectiveness: By creating highly targeted audience lists, you can ensure that your marketing efforts are reaching the right people, which will lead to higher conversion rates and better ROI.

  • Save Time and Resources: Instead of manually sifting through data, Audience Manager automates the process of list creation and segmentation, allowing you to focus on what matters most—growing your business.

  • Enhance Marketing Precision: With the ability to enhance your lists with additional property details, you can refine your targeting even further, ensuring that every campaign is as precise as possible.

Get Ready for More

We are thrilled about the possibilities that Audience Manager brings to our customers, and we can’t wait to see how it will transform your marketing strategies. Stay tuned for more updates as we continue to roll out new features and expand our capabilities to help you generate better leads, improve customer targeting, and drive growth.

Ready to get started? Keep an eye out for the release of Audience Manager and start creating smarter, more effective campaigns today.