Most contractors know they need better targeting. The problem isn't a lack of marketing channels—it's knowing where to focus. Should you send mailers to an entire ZIP code? Should your canvassing team hit every neighborhood? Should you run ads across an entire city? The answer is usually no.
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In the roofing industry, weather isn’t just a factor—it’s a trigger. Storms, hail, heavy winds, and seasonal changes create sudden demand that can flood your pipeline or leave you scrambling. Whether you're preparing for spring rains or hurricane season, you need to be proactive—not reactive.
Read MoreHurricane Isaias: 110 MPH Winds Threaten Florida Panhandle as Landfall Nears
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Google Local Services Ads Update: Missed Calls Can Now Cost Contractors Money
How Lutgen Companies Is Using Better Data, Better Marketing and One Platform to Build for Growth
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